In 1970, amidst the burgeoning psychedelic rock movement and the ever-evolving soundscape of Motown, The Supremes released a song that defied expectations. “Stoned Love”, a pulsating and hypnotic groove penned by Frank Wilson and Ken Thomas, wasn’t just a departure from their signature upbeat pop anthems; it was a foray into the world of psychedelic soul. Produced by Frank Wilson, the song reached number seven on the Billboard Pop Top Ten chart and became The Supremes’ last major hit before the departure of lead singer Diana Ross. However, “Stoned Love” transcends its commercial success; it stands as a testament to the group’s willingness to experiment and their enduring ability to captivate audiences with a new sonic palette.

“Stoned Love” marked a stark contrast to the bubblegum pop sound that catapulted The Supremes to stardom.** Gone were the bright melodies and driving rhythms that defined earlier hits like “Baby Love” or “Stop! In The Name of Love.” In their place, a swirling vortex of sound emerged, characterized by a distorted bass line, pulsating drums, and shimmering psychedelic textures. The song’s hypnotic groove, reminiscent of contemporaries like Sly and the Family Stone, invited listeners to move rather than simply sing along.

The vocals on “Stoned Love” further highlight the group’s evolution.** While Jean Terrell, who had replaced Diana Ross as lead singer, doesn’t possess the same powerhouse delivery, her voice perfectly complements the song’s mood. Her vocals are sultry and introspective, conveying a sense of longing and desire that resonates with the song’s psychedelic atmosphere. The harmonies provided by Mary Wilson and Cindy Birdsong add layers of texture and sophistication, showcasing the group’s undeniable vocal prowess even with a change in personnel.

The lyrics of “Stoned Love”, while seemingly simple on the surface, hold a layer of ambiguity.** The titular phrase “Stoned Love” could be interpreted literally, referencing the burgeoning drug culture of the late 1960s, or metaphorically, representing an all-consuming love that alters one’s perception. This ambiguity allows listeners to project their own interpretations onto the song, adding another layer of intrigue to its psychedelic allure.

The Supremes’ “Stoned Love” wasn’t just a hit song; it was a turning point in the group’s history.** The song marked a bold experiment with a new sound, showcasing their willingness to adapt and evolve. While the departure of Diana Ross shortly after the song’s release closed a significant chapter in The Supremes’ story, “Stoned Love” remains a testament to their enduring legacy. It stands as a reminder of their ability to push boundaries, embrace new influences, and deliver a song that continues to captivate listeners with its hypnotic groove and timeless appeal.

This introduction sets the stage for a deeper exploration of “Stoned Love” by The Supremes. We’ll delve into the song’s unique blend of psychedelic soul influences, analyze the captivating vocal performances, and explore the song’s impact on The Supremes’ trajectory and its lasting influence on the evolution of Motown’s sound. Prepare to be transported to a pivotal moment in Motown history, a time when a group dared to experiment, embraced a new sound, and delivered a song that continues to mesmerize with its swirling melodies and intoxicating grooves.

Video

https://youtu.be/D2ce7FWOAM8

By Tam Le

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